When people are searching for an electronic cigarette, one of the first things that might pop out at a buyer is how much the device costs. Most electronic cigarettes are not prohibitively expensive, but there's something that some companies are trying in order to reduce the price of their product. Instead of creating a fancy box with all the trimmings on it, the company that makes the Njoy electronic cigarette has taken to creating very simple packaging for its superior machine and in doing so the company has been able to offer a less expensive electronic cigarette option.

A popular method for creating a lasting impression on customers is using inexpensive items that can be used more than once which are usually printed with the company's slogan or logo on them. But not all promotional products offer the same level of remembrance that others do and some very permanent items might not even be used that often which can result in a waste of effort on the part of the company. Something like a paper weight might look neat but they're not exactly popular items in desks these days. On the other hand a simple pen might see quite a bit of use.